Cookie Policy
How we use cookies and similar technologies
Last updated: December 26, 2025
1. What are cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit websites. They help websites remember your preferences, analyze usage, and improve functionality.
2. Cookies we use
Essential Cookies (Always Active)
Required for the website to function. Cannot be disabled.
Authentication cookies: Manage your login session and account security
Security cookies: Protect against spam and abuse
Preference cookies: Remember your language and region settings
Duration: Session to 1 year
Analytics Cookies
Help us understand how visitors use our website.
Google Analytics 4 (GA4): Website usage analytics and visitor behavior tracking
_ga- Distinguishes unique users (2 years)_ga_*- Maintains session state (2 years)_gid- Distinguishes unique users (24 hours)
Meta Pixel cookies (_fbp, _fbc): Track page views and user actions for advertising effectiveness
_fbp- Facebook Browser ID (90 days)_fbc- Facebook Click ID (90 days, if you clicked a Meta ad)
California Residents: We utilize “Limited Data Use” (LDU) flags where applicable to comply with CCPA/CPRA restrictions on data selling. However, the use of the Meta Pixel typically involves sharing browser data with Meta. If you wish to opt-out of this tracking entirely, please use the “Decline” option on our Cookie Banner or enable Global Privacy Control (GPC) signals in your browser.
Duration: 24 hours to 2 years depending on cookie
Consent required: EEA, UK, and Switzerland visitors (determined by IP-based geolocation). US, Canada, and Australia: enabled by default, opt-out available via cookie banner.
Declining analytics cookies will not affect site functionality.
3. How we use cookies
Account management: Keep you logged in and maintain session security
Performance: Monitor site speed and identify technical issues
Analytics: Understand which pages are most useful and how to improve them
Advertising: Measure effectiveness of our marketing campaigns on Meta platforms (Facebook/Instagram)
What we don't do: We don't sell cookie data or use it for behavioral advertising beyond measuring our own campaigns.
4. Third-party cookies
Google Analytics 4 (Google LLC):
Tracks website usage, visitor behavior, and engagement metrics. This helps us:
- Understand which pages are most valuable
- Improve user experience based on actual usage patterns
- Measure marketing campaign effectiveness
- Track conversions (sign-ups, profile completions, etc.)
See Google's Privacy Policy and How Google Uses Data.
Meta Pixel (Facebook/Instagram):
Sets cookies to track page views, button clicks, and form submissions. This helps us:
- Measure effectiveness of our advertising campaigns
- Build audiences for future campaigns (subject to your consent settings)
- Track conversions (sign-ups, profile views, etc.)
Privacy measures: We hash personal information (email, names) before sending to Meta. Cookie data is pseudonymous.
See Meta's Privacy Policy and Cookie Policy.
5. Managing your cookie preferences
On Fitmore:
Use our cookie banner to accept or decline analytics cookies. Essential cookies cannot be disabled.
In your browser:
Most browsers allow you to:
- View and delete cookies
- Block third-party cookies
- Block all cookies (may break site functionality)
- Delete cookies when you close your browser
Browser-specific guides:
Opt out of Meta advertising:
Visit Meta's Ad Preferences to control how Meta uses your data for advertising.
6. Updates to this policy
We may update this Cookie Policy as we add new features or tools. Check the “Last updated” date at the top for changes.
7. Questions?
If you have questions about our use of cookies, email us at privacy@fitmore.co (Privacy Officer)
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