Cookie policy

Fitmore uses three kinds of cookie. Essential ones keep you signed in and the site secure. Analytics ones show us how the site is used. Advertising ones tell us whether our ads led anywhere.

Essential cookies are always on. Analytics and advertising are yours to control. Unless we can positively place you in a region with an opt-out model (the United States and Canada), nothing but the essential ones loads until you opt in — a region we cannot confirm is treated as one that requires consent. Your choice applies to everything we send, including events our own server reports to advertising partners, not just scripts in your browser.

To change your answer, use the cookie control in the footer and in the mobile menu. It is labelled Cookie settings or Your privacy choices, depending on where you are. If your browser sends a Global Privacy Control signal, we honour it and you do not have to do anything else.

A cookie is a small file a website asks your browser to store, so it can recognise the same browser on the next request. Related technologies do the same job by other means: browser storage that a page reads back later, and tracking pixels that load an image or script from another company and tell them you were here.

This policy covers all of them. Your own choice about cookies is itself stored in a cookie, set by this site alone — a cookie is the one place both your browser and our server can read, and the server has to honor your answer too.

Essential (always on)

These keep your sign-in session alive, protect your account and the platform from abuse, and remember the cookie choice you already made. They are not used for advertising and cannot be switched off from our settings panel.

Analytics

These tell us which pages people actually use, where they give up, and whether something we changed helped. We use Google Analytics, loaded through Google Tag Manager. Declining analytics does not affect how the site works for you.

Advertising

These let us measure whether our own campaigns on Meta platforms brought anyone to Fitmore. We use the Meta Pixel. We do not show ads on Fitmore itself.

We do not sell your personal information. Sending data to an advertising partner to measure a campaign can still count as sharing under some US state privacy laws, which is what the Do Not Sell or Share control in the settings panel switches off.

• Fitmore — our own essential cookies, plus the record of your consent choice.
• Clerk, our authentication provider — the cookies that hold your signed-in session. Essential.
• Google (Analytics and Tag Manager) — analytics.
• Meta — advertising measurement.

We do not publish a table of individual cookie names and lifetimes. Those are set by the providers above and change without telling us, so a table here would be wrong within months. Your browser can always show you exactly what is stored for this site right now, and every one of those cookies falls into one of the three categories above.

Each provider explains its own use of data: Google Privacy policy and Meta Privacy policy.

Fitmore is run from the United States and can be reached from anywhere, so the rules that apply to you depend on where you are.

Where consent is legally required before non-essential cookies load, we ask first. You get a banner with Reject All, Customize and Accept All given equal weight, and analytics and advertising stay off until you choose. Nothing non-essential runs in the meantime.

Everywhere else, analytics and advertising currently start on and you can opt out at any time. Opening the control there also gives you the Do Not Sell or Share and Limit the Use of My Sensitive Personal Information switches.

We deliberately do not list countries here, because that list would go out of date faster than this page. The rule is simple: consent-first by default for any region we cannot positively confirm.

We work out your region from the network you are connecting from, with your device time zone as a fallback. That is still an estimate and it can be wrong, which is why the control is always available and why your saved choice always overrides whatever we determined.

Global Privacy Control (GPC) is a setting in some browsers and extensions that tells every site you visit not to sell or share your data. We check for it on every page load, before any tag runs.

When we see the signal, we treat it as a valid opt-out, and it wins:

• Google analytics and advertising storage are set to denied before Google Tag Manager loads.
• The Meta Pixel is never initialised.
• The signal overrides a stored choice, so it applies even if this browser previously accepted everything here.
• Opening the privacy control shows you a confirmation that your signal was honoured, rather than switches you do not need.

If you turn GPC off later, whatever preference you had saved on Fitmore applies again.

They are the site working, not the site watching you. Without them we cannot keep you signed in between pages, cannot tell a real request from an abusive one, and cannot remember that you already declined analytics.

You can still block them in your browser. Fitmore will mostly load, but signing in will not hold, and we will have to ask about cookies again on every visit.

On Fitmore

Open the cookie control in the footer, or in the mobile menu, at any time. It reopens the same panel you saw first, already showing your current settings. Saving takes effect immediately: turning advertising off stops the pixel from firing again, and turning it on loads it without a page reload.

In your browser

Every major browser lets you see the cookies a site has stored, delete them, block third-party cookies, or clear everything when you close the window.

• Chrome
• Firefox
• Safari
• Edge

With Meta directly

You can control how Meta uses data about you for advertising in Meta Ad Preferences. That applies across every site, not just this one.

Your choice is saved in this browser, on this device, with the date you made it and a version number. It holds for twelve months; after that we ask again rather than assume a year-old answer still stands, which is also what European regulators consider good practice.

You will also be asked again sooner if you clear your browsing data, use a different browser or device, browse privately, or if we change what we use cookies for in a way that makes your earlier answer no longer meaningful. That last case is what the version number is for: raising it re-opens the question for everyone.

Cookies are one part of a bigger picture. Our Privacy policy covers what we collect, why, and the rights you have over it. Our Terms of service cover using the platform.

We update this policy when what we actually use changes. The date at the top is the last time that happened, and it is written by hand rather than generated, so it means something.

Questions about cookies, or about a choice that does not seem to have taken effect, go to privacy@fitmore.co.

Fitmore Labs, Inc., Delaware, United States. fitmore.co